Glass sphere bringing a city street into focus

Heidi Andrew · Strategic Marketing & Business Development Advisor

Bring your growth strategy
into focus.

Senior-level marketing and business development advisory for law and professional services firms — connecting growth strategy, market presence and the systems required to execute.

Growth Strategy Brand Presence Marketing Infrastructure

Explore the work

The strategic lens

Your firm has substance. Is your growth strategy built around what makes it different?

I work alongside firm leadership to clarify where the business should focus, what distinguishes it in the market, and how marketing and business development should support those priorities. From positioning and client development to the systems behind execution, the goal is to bring the pieces together around a clear direction.

That is Aperture Arc.

What I Do

The work starts with focus. What actually makes you unique. What your audience needs to see. Where your messaging and materials fall short of the work itself. From there, I bring clarity, polish, and structure to how your business shows up—across your website, messaging, proposals, client communications, business development efforts, and AI-enabled tools.

Who I Work With

I provide strategic advisory for boutique and regional firms that need senior help with branding, business development strategy, and the systems that support growth. Whether you need a sharper narrative, more sophisticated promotional tools, or better systems behind your marketing and business development, I help make the full picture clearer.

Three connected disciplines